The promotional mandate of the Board is undertaken through consumer education, generic milk consumption campaigns and corporate social responsibility. Educational and awareness programs are conducted to empower the consumer on milk quality and safety and thereby drive demand for compliance in the dairy value chain. Programs that benefit the community and environment are also undertaken such as tree planting.
|Consumer education||Through consumer education programmes, the Board sensitizes consumers and the general public on the importance of consuming quality and safe milk and milk products. Increased consumption of milk and milk products for nutritional and health benefits is also promoted. Consumer communication channels used include print, radio, television, social media and outdoor advertising programmes.|
|Corporate Social Responsibility (CSR)||The Board undertakes various CSR initiatives aimed at creating a positive impact on the society and the environment. Activities undertaken include:|
|Planting of trees (agro-forestry and fodder trees)|
|Promotion of biogas and other climate smart sources of energy|
|Donation of milk to less disadvantaged members of the society|
|Support to organized dairy groups to comply with requirements e.g. donation of milk cans|